The Pursuit of Perfection has been the driving force behind LEXUS since its inception in 1989, when the very first vehicle to bear the LEXUS name was introduced to the world. But achieving engineering excellence was only part of the equation. The aim was also to deliver something much more difficult to accomplish: an unparalleled ownership experience. This relentless pursuit of perfection has resulted in many accolades, earning LEXUS first place honors for Quality, Sales Satisfaction and Customer Satisfaction.

The aim of LEXUS is to redefine the way luxury cars are viewed and to help our customers savor every moment spent in the well-appointed cabin of a LEXUS. It is to ensure they enjoy the journey as much as the destination.

LEXUS propagates a personal immersion in each individual's passion and priorities. For some, this means an exhilarating performance on a challenging country road. For others, it's the comfort of being alone with one's thoughts in a comfortable and safe environment. We believe luxury amounts to nothing if it doesn't bring complete gratification to our customers.